We Build Startups
From Zero To One, Or In Between.
Product Discovery
Receive a research profile on your target market to understand their ideal product or service.
MVP Design
Get a written MVP design based on the customer goal and use develop to create the best solution.
Market Strategy
We research your product or service to show you where to reach your customers with the most urgency.
Take Your Startup To Its Destination
No matter your background, we journey to build your startup's path to your market.

David K. - Fmr. Google
Head of Analytical Lds
"Erick made some excellent suggestions about how to position my business. Some of his feedback challenged my held beliefs and caused me to reconsider design and copy choices for which I am grateful."

Taylor C. Ph.D - Fmr.
IBM Watson Research
"Erick led the effort to understand what I was actually looking for, which I did have fully specified at the start of the engagement. Highly Recommended"

Raphael F. - Amazon
AWS Sales Engineering
"Erick is a very level headed and smart person. He is not afraid to give you honest feedback, while trying to steer you into the right direction. Erick has helped me shape my startup since its very beginning.

Jullien R. - Grooowco
Startup Founder
"Erick goes way and beyond to deliver value. For a simple market research request, he was able to support me with what I really needed rather than simply what I requested."

Joseph M. - No Ghost
New Startup Founder
"I was someone who had a solid idea and Erick molded that idea into a product that is going to change the world. No words can show my gratitude for his knowledge, time, and dedication towards this project.'

How David Developed Confidence To Leave Google
"I could never post on LinkedIn that “I’m so excited to announce the new software release of <whatever>” because I’m not. That isn’t what excites me. I like to solve problems, help clients and mentor other businesspeople, not hype something in which I’m not emotionally invested."
Join If You're A Founder
All Startups Built Here Following The Golden Rule: "To Do Onto Others As Others Would Have Done Onto You." - Luke 6:31
All Services
Product Discovery
A research profile on your target market to understand what exactly they want.
Reveal who is your ideal customer and what they want in a product or service.
Learn available market needs and sizes.
MVP Design
A MVP that shows the best way to create your product or service starting from the customer.
Receive a product roadmap that is clear on how to build or expand your idea.
Build on maximum customer satisfaction.
Market Strategy
A market research plan that reveals where your customers are and how to approach them.
Receive a market strategy that reveals the best channels to find your customers.
Reveal the way your customers think.
V1 Development
An efficient V1 product or service shaped from your MVP design aimed at your target customers.
Create a product or service efficiently to satisfy your target customers.
Avoid building what customers dislike.
Pitch Deck
A presentation that is structured and written correctly to communicate value for investors.
Start From Zero
If you have an idea and don't know where to start, share what you're trying to get done.
Case Studies
Circular Economy
A startup in the circular economy space that solves the gig and work market in green energy and emissions.
Product MVP discovery on the circular economy work marketplace.
Improved customer satisfaction (CSAT) in the employment sector.
HRMS Automation
A HRMS & ATS startup that solved inefficiencies in large human resource software platforms like iCIMS & Workday.
Found metrics on why candidates leave in recruitment processes.
Discovered several common problems in HRMS/ATS systems.
Metaverse System
A Metaverse startup with a Web3 NFT ecosystem where infrastructure, memberships and social classes are implemented.
Focused on the customer overview & market opportunity.
Kept time constraints in mind to find a solution for a Metaverse.
Series A Startup
$10MM Series A Deck Without Illustration That Raised Their Round Of Funding In The Yoga & Health & Wellness space.
No illustration or graphics, focused on structure only.
Minimal principles that created impact to raise capital.
Build My Startup
If you have an idea and don't know where to start, share what you're trying to get done.
Make A Pitch Deck That Sells
Tips To Include In Your Message:
Who are your customers?
How many customers do you have now?
How long it took to grow to that number?
Build Your MVP
Tips To Include In Your Message:
Who is your customer?
What is the result of your product or service?
Find Your Customers
Tips To Include In Your Message:
What are your customer's problems?
What is your product or service about?
Know Your Market
Tips To Include In Your Message:
What was the problem you wanted to solve?
What do you know about your customers?
Build Your Startup
Tips To Include In Your Message:
Mention if you already have an MVP Design or Market Research.
Speak up if this is your first time building a startup.
Begin Your Journey
Tips To Include In Your Message:
What are you trying to build?
What have you tried already?
What isn't working?
Open Checkout

David Kirschner was the Head of Analytical Leads for Americas West at Google and VP of Data and Analytics at Zoosk - now a Principal at his own analytics solutions company focusing on MarTech and AdTech.
What made you want to start something of your own?I always had an entrepreneurial streak, but needed some financial stability before embarking on my own consulting firm. Largely, it grew out of a rebellion against the ‘small talk’ culture that goes on in all large companies. I could never post on LinkedIn that “I’m so excited to announce the new software release of <whatever>” because I’m not. That isn’t what excites me. I like to solve problems, help clients and mentor other businesspeople, not hype something in which I’m not emotionally invested. One Googler told me “You’re too honest to work for Google” which is one of the highest compliments I’ve been paid.What was the biggest challenge transitioning from the office to your own brand?Two things – self-discipline and self-confidence. It’s easy to get distracted when you’re a sole proprietor and at first, I allowed that to happen. Over time, I settled into a tenable home/life balance, which is challenging when your entire life is at home. Self-confidence came later – Google talks alot about the “imposter syndrome” where you feel inadequate to your peers, and that carried over when I was launching my business. But with success comes confidence and success can take many forms – feedback, funding, press, etc. Being able to parlay that into a narrative about your brand and its ability to assist potential customers is an important part of demonstrating your self-confidence to the outside world.What was the biggest advantage you would say you had?Without a doubt it was the training in EI (Emotional Intelligence) that began at Adobe and continued at Google. I’ve always been an able but unwilling leader and that’s an odd dichotomy that required a much higher EI quotient than I possessed. That type of training allowed me to step back and look at my actions and how they impacted others. It made me more aware of the differences between personality archetypes and how those differences manifest at the office. And, it proved what I always had believed: that an empathetic manager who pushes their staff to over-achieve is often beloved by their staff without trying to be loved at all.What would you say to the other tech employees in FAANG who want to build their own brand but are too scared?I’ve been lucky to have some incredible mentors, one of whom gave me the best bit of advice which is: When faced with a challenge ask yourself “what’s the worst that can happen?” It’s so simple but true. We throw obstacles up in the forms of doubt and fear that are completely counterproductive to accomplishing goals. Once those barriers crumble, it’s so much easier to focus on the task at-hand and move forward with confidence. You’ll be pleasantly surprised how much weight your affiliation with one of the FAANG companies carries and how that can be monetized and lead to greater opportunities than those without half-trillion-dollar market cap former employers.To the FAANG employees wanting to build their own startups, would you recommend me to help in their startups?Totally — Erick provides a broad array of skills helpful to small businesses. He made some excellent suggestions about how to position my business. He is passionate about helping others and building a compelling vision for startups. Erick has a unique perspective; some of his feedback challenged my held beliefs and caused me to reconsider design and copy choices for which I am grateful.
Have A Startup?
If you have an idea and don't know where to start, share what you're trying to get done.
Thank You!
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Ways To Talk To Us
You can reach us on Email & Telegram.